Now accepting new clients

Websites that generate leads, not just compliments.

We build high-converting websites for home service businesses — launched in days, not months. Your site should be your hardest-working employee.

2–3
Day Launch Time
97+
PageSpeed Score
3.2×
Avg. Lead Increase
24/7
AI Lead Capture
The Problem

Your website is costing you jobs.

Most home service websites were built five years ago, load in five seconds, and lose five leads a day.

Slow load times kill trust

53% of visitors leave if your site takes over 3 seconds. Your competitors are faster.

📱

Not built for mobile

78% of local service searches happen on phones. If your site isn't mobile-first, you're invisible.

🔕

No clear call to action

Visitors land on your site and don't know what to do. No form, no chat, no urgency.

💤

Leads die after hours

A homeowner searches at 10pm. Your site has no way to capture that lead until morning.

We were paying $3,000 a month for Google Ads sending traffic to a site that converted at 1.2%. Stratal rebuilt it in three days and our conversion rate tripled.

Mike Harrington
Owner, Harrington Roofing Co.

How It Works

Live in days. Leads in weeks.

We've stripped the bloat out of web development. No six-month timelines. No endless revisions. Just a proven system.

01

Strategy Call

30-minute call to understand your business, service area, ideal customer, and what's not working with your current site.

02

Build & Write

We build your site and write conversion-focused copy using our proven home services framework. You review, we refine.

03

Launch

Your site goes live on enterprise-grade hosting. Fast, secure, mobile-perfect. Connected to your CRM and tracking.

04

Grow

Monthly optimization, performance reports, and ongoing support. We're not a vendor — we're your growth partner.

Pricing

Transparent pricing. Real results.

Every package includes conversion-optimized copy, mobile-first design, SEO foundation, and enterprise hosting.

Launch
$2,500
one-time setup
then $149/mo hosting & support

Everything a local service business needs to look legitimate and start capturing leads online.

  • 5-page lead-gen website
  • Mobile-optimized, fast-loading
  • Quote request form + click-to-call
  • Google Analytics setup
  • Basic SEO + meta tags
  • 2–3 business day delivery
  • Monthly hosting, SSL, backups
  • 30 min/mo content updates
Get Started
Most Popular
Growth
$5,000
one-time setup
then $299/mo hosting & support

For businesses ready to dominate their market. More pages, smarter tech, better conversions.

  • Up to 10 custom pages
  • CMS for easy content editing
  • AI chatbot for 24/7 lead capture
  • CRM integration + notifications
  • Service area + city pages (SEO)
  • Blog/news section
  • Schema markup + advanced SEO
  • Monthly analytics report
  • 1 hour/mo dev support
Get Started
Dominate
$10,000+
one-time setup
then $499/mo hosting & support

The full digital growth system. For businesses doing $1M+ who want to own their entire market.

  • Unlimited custom pages
  • Full AI chat + lead qualification
  • SMS/email automation workflows
  • Landing pages for ad campaigns
  • A/B testing infrastructure
  • Conversion rate optimization
  • Monthly strategy call
  • 2+ hours/mo dev + design
  • Priority support
Let's Talk
Add-Ons

Stack what you need.

AI Chatbot

24/7 lead capture, qualification, and booking

$200–$800/mo

Local SEO Management

Google Business, citations, local rankings

$500–$1,500/mo

Landing Pages

High-converting pages for ad campaigns

$750–$1,500 ea.

Blog Content

SEO-optimized articles for organic traffic

$200–$400/post

CRM Integration

Connect your site to any CRM or pipeline

$500–$1,500

Review Generation

Automated review requests after every job

$300 setup
Our Work

Built for businesses like yours.

Every site we build follows the same proven conversion framework — tailored to your trade, your market, and your customers.

Coming Soon

Harrington Roofing Co.

Roofing

Full lead-gen site with AI chatbot and city pages. 3.2× increase in monthly leads.

Coming Soon

Salvatore Plumbing

Plumbing

Mobile-first design with instant quote form. Launched in 48 hours.

Coming Soon

Pinnacle HVAC

HVAC

Growth package with SEO city pages covering 12 service areas.

Results

Built for businesses that answer the phone.

★★★★★

Our old site was embarrassing. Stratal gave us something we're proud to put on our trucks. Leads went up 40% in the first month.

JR
Jake RodriguezRodriguez HVAC, Phoenix AZ
★★★★★

I was quoted 8 weeks by two other agencies. Stratal had us live in 48 hours. The site converts — we're getting 3–4 quote requests a day.

TS
Tony SalvatoreSalvatore Plumbing, Scottsdale AZ
★★★★★

The AI chatbot alone paid for the entire site in the first week. Captured leads at 11pm that we never would have gotten.

DW
Dana WilliamsPinnacle Roofing, Mesa AZ
Let's Build

Ready to stop losing leads to a bad website?

Fill out the form below and we'll respond within 24 hours with a free audit of your current site.

No spam. No pressure. We'll respond within 24 hours.

Or call directly: (623) 400-1547